Adopting a darker style, the princess concept appears to be a shift away from the "girl crush" image of her previous albums Hands on Me and Offset.

[5] "Gotta Go" moves Chung Ha into a more sultry place than her past singles with its vibrant flute sounds and squelching synths acting as a backdrop to her rich vocals.

Though “Gotta Go” shows a new and different side of Chung Ha, it also marks her return to collaborating with Black Eyed Pilseung and Jeon Goon, the team behind her 2018 hit "Roller Coaster."

The music video is less girlish than her prior ones, replacing the aforementioned sparkles and glitter with mature, bolder looks, such as power shoulders and a smokey eye and lip hues.

Choreography-wise, things similarly shift away from the past, with the emphasis being on theatrical elements like hand moves emulating a clock striking midnight and intense footwork.