He joined a syndicate with Peter Hauck and Anton Hupfel to become the United States Brewing Company.

This was a big risk, so American Can offered to install the equipment for free and Krueger would only pay for it if the plan was successful.

These cans were initially shipped to Richmond, Virginia, the farthest point of Kreuger's distribution area, in case the experiment failed.

[5][6] Other canned products soon followed, including Krueger's Bock and Kent India Pale Ale.

Unfortunately, the 1950s saw consolidation in the brewing industry, and breweries like Anheuser-Busch and Miller squeezed out market share.