When he died, François Goyard left his son Edmond with a very reputable business with workshops in Bezons,[11][12] a city in the northwestern suburbs of Paris.

Without the backing of a leading luxury brand group, he exploited the heritage of the house, built new workshops in Carcassonne, France, and opened retail stores all over the world.

This sickle-like tool with a blade attached to a two-metre-long strong wooden handle was used by the Bourguignon people from the Aube area to cut thorns they would then transplant onto hedgerow stakes.

After the end of World War II, Robert resumed running the company until 1979; upon his death, his granddaughter Isabelle Goyard took over with the help of her father.

The queens of Yugoslavia and Greece became customers after World War II, whilst the Duke and Duchess of Windsor purchased their first Goyard goods in 1939.

In 2002, 110 years after its creation, the Signoles family inaugurated their tenure at the helm of Goyard with the introduction of twelve new colours in addition to the historic black canvas.

Currently, the Goyardine canvas is available in black, black-tan, red, orange, yellow, green, sky-blue, navy-blue, burgundy, white and grey.

Hemp is particularly sought after for its hydrophobic qualities, linen is a fine thermal regulator, and the softness of cotton probably caught the attention of the trunk maker.

When the Goyardine was launched, the workshops moved to Bezons, and the manufacturing of the canvas required a ground-colour application followed by three successive layers of etching colours.

The piled up dot pattern was clearly inspired by the Goyard family history, and evokes their "Compagnon de rivière"(log drivers) ancestors.

[16] Among the many extravagant special orders that Goyard was able to deliver over the course of its history, Sir Arthur Conan Doyle's "Writer’s trunk" certainly stands out.

In the report he wrote for the International Exposition of Modern Industrial and Decorative Arts in 1925, Paul Léon lists its main characteristics: "The trunk is equipped with a filing cabinet, a bookcase, a typewriter and a foldable desk.

"[31] The descriptive text that goes with its patent spares no detail either: "All kinds of kits and sets can be placed in the pigeonhole located in the trunk lid, along with photograph frames, a watch, a thermometer and a barometer".

The revival of customized leather goods, whether they are adorned with initials, stripes or coats of arms, proved Goyard's answer to the logo craze.

[32] Edmond Goyard hired the most sought-after illustrators of his time, such as the likes of Benjamin Rabier and Pierre Falize, the latter being also the creator of famous posters for iconic Parisian Restaurant Prunier, to work on the Chic du Chien commercial catalogues.

[42] Ever since it started in 1994, Goyard has been a supporter of Sidaction, a major French public event for raising awareness and collecting charitable funds for AIDS.

Goyard donates prestigious prizes for the annual Fashion Dinner's raffle, in order to fund initiatives against AIDS, whether research programs, patient assistance or prevention schemes.

At the end of the charity dinner organized at the Palace of Versailles in January 2012, "the auction was equally fun and lucrative: the Goyard prize (a hard-sided suitcase worth 4700 euros) was auctioned three times and finally repurchased by the very man who had donated it in the first place, Jean-Michel Signoles, president of Goyard, who ended up offering it to French TV show host Stéphane Bern.

The patron of the event was Amélie Mauresmo, and the pieces auctioned off were sponsored by twenty-one female personalities from the worlds of cinema, fashion and sport: Sarah Biasini, Élodie Bouchez, Cécile Cassel, Audrey Dana, Emma de Caunes, Catherine Deneuve, Zoé Felix, Charlotte Gainsbourg, Vahina Giocante, Judith Godrèche, Audrey Marnay, Chiara Mastroianni, Amélie Mauresmo, Mathilda May, Héléna Noguerra, Géraldine Pailhas, Vanessa Paradis, Linh-Dan Pham, Barbara Schultz, Audrey Tautou, and Elsa Zylberstein.

Each personality was invited by Goyard to use the iconic chevron pattern canvas to express their own vision of travelling: stripes of colour, messages or drawings.

It was dubbed "a luxury bible" by Suzy Menkes in the article called "A tender Tome of Art and Heart"[46] that she wrote in the New York Times on 15 June 2010.

The book had a print run of 233 copies, a reference to the address of the Goyard historic store that has been located at 233, rue Saint Honoré since 1834.

Each individual purchaser is invited to make their named copy into a unique piece by picking the colour for the trunk canvas, which can also be initialled or adorned with stripes in the shades of their choice.