[1] Grabble was originally launched in 2013, by founders Daniel Murray and Joel Freeman, with the idea of curating high street fashion, whereby users could save pieces by “grabbing” them from both the Grabble website and external retail sites using the “Grab” button.
Products can be found through searching brands or categories, however, Grabble encourages the discovery element through curated editorial content.
Editorial content consists of stories covering upcoming designers; trend spotting across fashion, interiors, home ware, beauty tutorials; and lifestyle, such as fitness, food, and travel.
Users are able to track their orders and share products or wishlists via email or social media.
In February 2015, Grabble closed an Angel funding round whose investors included Skimlinks founder Alex Hoye; Guy Hipwell, former Harrods e-commerce director; Alex Tait, former head of e-commerce at Topshop owner Arcadia; and media guru Darren Childs, chief executive of UKTV.