The album's lead single "One Good Piece Of Me" was released on November 4, 2016, following several teasers on the band's official Instagram page.

Starting in late July, Ian Thornley's Instagram page was hinting at new material for the band, including short videos taken in Garth Richardson's home studio The Farm.

Nine 40-second teasers featuring instrumental music — which would later be revealed as "Skybunk Marché" — were posted daily leading up to November 4, 2016, when the single "One Good Piece of Me" was released.

CD and LP versions of the album were also available for purchase and pre-order on their website and at local retailers across Canada and the United States.

Thornley's recent divorce with actress and CBC TV host Christine Tizzard has been a relatively large influence on his lyrics, specifically on "It Comes as No Surprise" and "Digging In".