The matches typically featured a smaller Gracie versus a larger and/or more athletic looking opponent, and became increasingly popular.
Carlos and later his brother Hélio Gracie and both of these men's sons defeated martial artists of many different styles such as boxing, savate, judo, karate, and wrestling, while experiencing few losses.
[2][3] Hélio Gracie issued a challenge to a highly touted judoka named Masahiko Kimura.
[7] In 1951 jiu-jitsu instructor Oswaldo Fadda issued a challenge to the Gracie Academy to prove his worth.
Fadda's team won, making better use of their footlock knowledge, something the Gracies lacked and frowned upon ever since, calling it “suburban technique” (Técnica de Suburbano).
The highlight of the competition was when Fadda's pupil José Guimarães choked Gracie's student “Leonidas” unconscious.
After his win, Wallid said that if Royce's team wanted a rematch they would have to pay him US$200,000.00, a value that even the Gracies had never been paid at the UFC at that time.