[4] In 1995, he began directing television commercials and music videos at the Paul Weiland film company.
[5] He was subsequently voted into D&AD's 'Art Direction book' representing the top 28 Art Directors of all time.
[5] He has won awards at Cannes, D&AD, One Show, BAFTA, Clio's, LIAA, BTAA, Campaign's UK Big Awards, Creative Circle, Mobius, Eurobest, EPICA, New York Festival, China 4A's, Longxi, SPIKES.
In 2001 he created thefinktank, a conceptual production company and theartschool (which was dubbed Britain's most radical art school).
[6] In 2005 he was awarded an[7] Honorary Doctorate at Bucks New University In 2014 he had his first one-man exhibition at London's Riflemaker gallery called NOMADS.