[4] Richard MacFarlane of Mess+Noise felt "the sounds within are meticulous, and here craftsmanship does not equal engaging listening... because of a naff sort of 90s Britpop-esque that's so mixed to down to the middle that it's almost basking in its own solidness – a knowledge of lightweight rock conventions and how to pull no punches.
At their best, this Brisbane foursome successfully channel the spirit of sixties psychedelia, with Pepper-esque horns and soaring Pet Sounds harmonies.
In March 2010, Grand Atlantic played their first 15-date US tour across America and Canada after invitations to perform at SXSW and Canadian Music Week.
[citation needed] In early 2011, the band travelled to Seacliff Lunatic Asylum, an abandoned psychiatric hospital near Dunedin, New Zealand.
"[7] In March 2011 Grand Atlantic returned to the US for a second appearance at SXSW, playing 17 dates in three weeks on both the East and West coasts.
The tour resulted in significant licensing outcomes for TV use of their music, including a song on Gossip Girl and promotional spots for the USA Channel.