[2] The objective of the festival is to make the state an International shopping destination over a period of 5 years and create employment to develop traditional trade centers.
Along with the guaranteed shopping experience, shoppers are provided with gift coupons for a fixed worth of purchase entering them into weekly and mega lucky draws.
The festival is a strong step taken forward to regain the lost glory of Kerala in the map of international trade and commerce.
The aim of the festival is to make Kerala an international shopping destination in five years on lines of Dubai and Singapore and thereby attract tourists in large number to the state.
The fair was inaugurated at Kanakakkunnu Palace in Thiruvananthapuram by Chief Minister Oommen Chandy with the sale of two paintings.