It is the process of creating, producing, and distributing material incorporating words and images to convey data, concepts, and emotions.
Graphic communication involves the use of visual material to relate ideas such as drawings, photographs, slides, and sketches.
The drawings of plans and refinements and a rough map sketched to show the way could be considered graphical communication.
Graphics are visual presentations on some surface, such as a wall, canvas, computer screen, paper, or stone to brand, inform, illustrate, or entertain.
Graphic design may consist of the deliberate selection, creation, or arrangement of typography alone, as in a brochure, flier, poster, web site, or book without any other element.
The latter can be a recorded version, such as a photograph, or an interpretation by a scientist to highlight essential features, or an artist, in which case the distinction with imaginary graphics may become blurred.
Primarily associated with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources.
Communication design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes.
The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation.
A graphic designer may use typography, visual arts and page layout techniques to produce the final result.
For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece.
Representation, according to Mitchell (1995), began with early literary theory in the ideas of Plato and Aristotle, and has evolved into a significant component of language, Saussurian and communication studies.