Together with a group of friends who had similar experiences, he and co-founders Methembe Ndlovu, Ethan Zohn, and Kirk Friedrich created Grassroot Soccer.
The core group traveled to Zimbabwe in 2002 and with the support of advisory board member, Albert Bandura, consultants and local stakeholders, developed and piloted an interactive soccer-themed HIV prevention curriculum that was first implemented in Zimbabwe in 2003.
[2] Grassroot Soccer has partnered with corporations and organizations such as the United States Agency for International Development (USAID), the Bill & Melinda Gates Foundation, Elton John AIDS Foundation, Nike, and many others.
[3] When the International Federation of Association Football (FIFA) announced its 20 Football for Hope Centers, it chose Grassroot Soccer to run the first one, located in Khayelitsha, South Africa, a suburb of Cape Town.
[6] A study on GRS published in the British Journal of Sports Medicine concluded, among other things, that "over 90% of the children provided positive attitude responses to the health-education programme".