[6][7] The company was subsequently acquired in 2021 by Win Brands Group,[4] with Grillo citing a limited ability to grow without a retail store footprint.
[6] According to The Wall Street Journal, at the time of the sale, the company itself was profitable and generated $22 million in revenue in 2020, with 20 percent increases year-over-year.
"[8] Tolentino added the blanket to her nightly routine and found that it "enacts a fantasy of immobilization that is especially seductive in a world of ever-expanding obligations".
She stopped short of claiming it alleviated her stress and anxiety but noted an improvement in her ability to fall asleep quickly and appreciated the blanket's comforting pressure.
Echoing Samadder, she also mentioned the blanket's tendency to overheat the bed, expressing reluctance to use it during even slightly warm nights due to concerns of waking up uncomfortable and less than rejuvenated.
Vickers highlighted that the blanket garnered over 1,500 consumer reviews, with a portion crediting it for helping to manage or alleviate their anxiety symptoms.