Great Americans series

[2] The basic design of the stamps has much in common with the predecessor Americana series and the contemporaneous transportation coils; the few elements consisting only of portrait, name, possibly occupation/notability, inscription "USA", and denomination, in a single color on a white background.

[1] The range of subjects was much broader than the previous Prominent Americans series or Liberty Issue.

Where the predecessors focused mainly on political figures, the subjects of the Great Americans series were well-known from a number of diverse fields and ethnicities.

Balancing the diminished role of presidents was an enormous increase in the prominence of women.

This was also the first definitive series to offer stamps devoted to notable Native Americans, four of whom were depicted: Red Cloud (10¢), Crazy Horse (13¢), Sequoyah (19¢) and Sitting Bull (28¢).