The event began in 2003, as the successor to the Royal Sutton Fun Run with a total of 2,800 entrants raising just over £40,000.
In 2015, 203 charities and voluntary organisations nominated by the participants received a record-breaking £347,000 from the event.
It is sponsored by numerous local companies including Erdington based Cookes Furniture, Central Independent Newspapers Ltd who publish the Sutton Coldfield Observer, Tamworth Herald, Lichfield Mercury, and Walsall Advertiser, Chambers Group (Ford automotive dealership in Sutton Coldfield and a Mazda/Hyundai dealership in Tamworth) and Sutton based Square Circle – web and social media partner.
In 2020, Webasto Roof Systems will be a main sponsor of the event for the second year running.
Participants then return to Sutton Coldfield town centre to finish on The Parade.