One of the main advantages against established European, American and other Asian rivals is the low cost of the Peri compared to these.

[4] One of the reasons for the in-comparison low retail price of the Great Wall Peri is that it is based heavily on older models by other manufacturers.

By December 2006, Italian automaker Fiat was considering taking legal action against Great Wall for copying their popular second-generation Panda as the Peri.

[6] On July 16, 2008, a Turin court upheld Fiat's claim and banned the Peri from being imported into Europe.

In the lawsuit, Great Wall claims that "Fiat once instigated espionage to prowl into its research center and take photos of Peri small car that was still under development.