The company name GREE comes from a hypothesis, Six Degrees of Separation postulated by social psychologist Stanley Milgram in 1967.

"[2] GREE Entertainment, Inc., formerly Funplex, is an anime production and video game licensing company.

It was formed on July 1, 2021 through a merger of GREE Inc.'s gaming and licensing divisions with Funplex.

[7][8] Pokelabo is a brand of WFS focused on live service game development.

Founded by Eiji Araki in April 2018,[7] the company has operated the virtual live streaming app Reality since August 2018.