The entry for the 2013 contest, which took place in Malmö, Sweden, was selected through a four-participant national final entitled Eurosong 2013 – a MAD show.

Due to budget cuts facing the Hellenic Broadcasting Corporation (ERT) at the time, the selection process was a organised by a private music channel, MAD TV.

Koza Mostra and Iakovidis also made promotional appearances in England, Belgium, the Netherlands and Germany, performing the song and meeting with local media.

At the 18 May final, Koza Mostra and Iakovidis performed "Alcohol Is Free" 21st out of the 26 participants and at the end of voting, the country was awarded sixth place with 152 points.

[4][5] Although its selection techniques have varied over the decades, the most common has been a national final in which various acts compete against each other with pre-selected songs, voted on by a jury, televoters, or both.

In 2004, this method was departed from, with the broadcaster using a reality television talent competition format inspired by the Idol series before ultimately selecting the act internally instead.

[6] In mid-November 2012, Johnny Kalimeris, executive member of the ERT board, initially confirmed that Greece would take part in the Eurovision Song Contest 2013 despite the ongoing financial problems the nation was facing.

[10][11] ERT later stated that its participation was decided taking into consideration the high viewership and popularity of the event, on the condition that the broadcaster would not be burdened financially.

[17] The four acts: Aggeliki Iliadi, Alex Leon featuring Giorgina, Koza Mostra and Thomai Apergi were announced on 21 January 2013.

[21][22][23] The jury consisted of Dimitris Kontopoulos (producer), Andreas Pilarinos (conductor), Marina Lahana (ERT Programming Executive), Reggina Kouri (Head of Public Relations for MAD TV) and Vicky Leandros (singer and Eurovision Song Contest 1972 winner).

[27] To promote "Alcohol Is Free", Koza Mostra and Iakovidis filmed a music video for the song in early March 2013 in historic locations across Thessaloniki, Greece.

[29] The town of Grevena in Greece was prominently mentioned in the song as the destination of Koza Mostra and Iakovidis' journey, and as such the Mayor of the city hosted them for a publicity event in their honour.

[37] The postcard introducing Koza Mostra and Iakovidis prior to their performance during the contest was filmed by host broadcaster Sveriges Television (SVT) in Thessaloniki, the band's hometown.

[40] The Greek performance saw the band on stage surrounded by a constantly changing yellow and gray backdrop, with Iakovidis playing the baglamas.

This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.

[50] The tables below visualise a complete breakdown of points awarded to Greece in both the first semi-final and the final of the Eurovision Song Contest 2013, as well as by the country on both occasions.