To promote "Zari" as the Greek entry, a music video for the song was created and the year's participation was sponsored by Eurojackpot through the local gambling operator OPAP.

Its 16th-place finish in the semi-final marked Greece's worst placing at the contest and led to its absence from the final for the first time since 2000, when it did not send an entry.

In the 2018 contest, Greece failed to qualify for the second time with Yianna Terzi and the song "Oniro mou", finishing 14th in the semi-final.

It was replaced firstly with the interim Dimosia Tileorasi (DT) and then later by the New Hellenic Radio, Internet and Television (NERIT) broadcaster,[2][3][4][5] before reverting to the ERT name by the new government in June 2015.

[6][7] The Greek broadcaster had selected its entries in the past both internally and through the national final format Ellinikós Telikós (most recently held in 2017).

[8] On 24 October 2023, ERT announced they had carried out an internal selection for its entry, revealing on the TV show Studio 4 that Marina Satti had been chosen.

It was filmed in various landmarks around Greece, including the Acropolis, Plaka, Monastiraki, the Odeon of Herodes Atticus, Omonoia, Mount Lycabettus, Rafina and the Athens International Airport.

[23][24] The company organised a public "farewell party" in Voula on 24 April 2024, where Satti met with fans prior to her departure for Malmö.

[25] In mid-April 2024, Greek newspaper Ta Nea reported that as early as 22 February the Cypriot ambassador to Greece Stavros Avgoustidis had been informed that ERT would assign Cyprus a predetermined low score in the jury voting of the final; this was before the release of "Liar" and reportedly before the Greek jury was even established.

[32] The draw, broadcast live on the official Eurovision Song Contest YouTube channel, was also aired by ERT via its streaming platform ERTflix.

[48] The Greek jury consisted of Panagiotis Biniaris, Georgia Fotou, Vasiliki Karatzoglou, Stamatina Kostiani, and Anastasios Rosopoulos.

[44][30] ERT appointed Helena Paparizou, who won the 2005 contest for Greece, as its spokesperson to announce the Greek jury's votes in the final.

Each participating broadcaster assembles a five-member jury panel consisting of music industry professionals who are citizens of the country they represent.