Green Label

Green Label was an online magazine, a partnership between Mountain Dew and Complex Media, producing sponsored content covering action sports, music, art and style.

[3] This initial series marked the first use of the term Green Label Art to describe the use of artistic works on Mountain Dew packaging.

[6] Approximately one million votes were submitted by the contest's conclusion in October of the same year, with Street Science Skate Shop – a store in Tracy, California – named the winner of a cash prize.

In December 2010, a Mountain Dew Code Red television advertisement was produced, incorporating the hip-hop artist Jay Electronica performing his song The Announcement.

In December 2008, Mountain Dew produced a 30-minute television special which documented independent gamers in Japan and the U.S., which aired on the Spike TV network.