[1] Before establishing Green Tiger Press, Harold Darling had previously set up The Sign of the Sun bookstore and The Shadow Box film theatre.
[2] Green Tiger Press started as a postcard business specializing in reproductions of out-of-print illustrations by artists such as Arthur Rackham, Edmund Dulac, Warwick Goble, Jessie Willcox Smith, and Boutet de Monvel.
[1][2] Sandra's suggestion to reproduce these illustrations led to a positive response, prompting the couple to move the business to larger premises and expand their offerings to include hand-tipped notecards, matted prints, and books.
[2] The press's popular series, The Good Dog, Carl, was based on an idea found in an old book, while 'The Night Rainbow' by Cooper Edens became one of their best-selling works.
[6][7] The Darlings continued with their stationery line and founded Laughing Elephant Publishing, focusing on gift books and paper products.