A green company, also known as an environmentally friendly or sustainable business, is an organization that conducts itself in a way that minimizes harm to the environment.
Green companies often implement environmentally responsible practices across their entire value chain, from sourcing raw materials to manufacturing processes and distribution.
[1] Green companies aim to contribute to the preservation of the environment and address the challenges posed by climate change.
Green companies and businesses that partake in sustainable practices often receive criticism and face scrutiny for being accused of greenwashing and manipulative marketing.
This is often accomplished through the continual reuse and recycling of materials within an economic system, which leads to less environmental impacts and waste production.
"Greenwashing" is a practice of using marketing and advertising strategies to portray a product or business as more environmentally conscious than in actuality.
[12] Opponents believe that the environmental claims of "green companies" are often exaggerated and have variously raised accusations of consumer manipulation.