Seventh Generation, Inc. is an American company selling eco-friendly cleaning, paper, and personal care products.

Established in 1988, the Burlington, Vermont-based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers.

"[3] In 1988, Alan Newman acquired Renew America, a mail-order catalog that sells energy-, water- and resource-saving products.

After giving the catalog a new look, an enhanced mix of products, and a new name, Seventh Generation, Newman embarked on a campaign to raise funding for the venture.

[citation needed] Hollender stepped aside as CEO in 2009, and former PepsiCo division president Chuck Maniscalco joined the company and took over the role.