It seeks to advance economic opportunity and empowerment for people of color through advocacy, community and coalition building, research and leadership development.
[3] The Greenlining Institute was founded on the principle of wealth creation, with a strong belief that diversity makes business sense and leads to greater effectiveness.
[3] In 2005, Greenlining began researching the philanthropic giving patterns of California's largest foundations and found very low investment in non-profit organizations led by people of color.
[6] Greenlining introduced AB 624, which was a piece of "sunshine" legislation which would have require large foundations operating in California to gather and disclose pertinent diversity data.
[7] The Greenlining Institute opposed the expansion of Uber into Oakland, California due to concerns that it would cause displacement of residents and gentrification.