Greenlit Brands

Greenlit Brands, formerly Steinhoff Asia Pacific Group, is the Australian subsidiary of Ibex Topco B.V..

[2] In September 2018, Steinhoff Asia Pacific rebranded as Greenlit Brands to distance itself from the controversy surrounding its parent company.

[3] In November 2019, Greenlit announced it would sell its entire general merchandising division to private equity firm Allegro Funds.

[4][5] In October 2021, Greenlit sold its Plush sofa business to Nick Scali Furniture for $110 million.

[7] In April 2023, LK Group's Queens Lane Capital investment arm purchased Snooze from Greenlit Brands, along with its FutureSleep bedding manufacture and G&G furniture import and wholesale subsidiaries.