[1] Greentech Media was founded in February 2007 by Scott Clavenna and Rick Thompson, and raised $1 million in venture capital funding the following May.

[7] In 2019, it became funded by the USC Schwarzenegger Institute with support from the Leonardo DiCaprio Foundation,[8][9] and later from Canary Media[10] and think tank Third Way.

It typically featured a debate on energy and environmental policy between its 'resident Republican' Shane Skelton and its 'resident Democrat' Brandon Hurlbut, moderated by journalist Julia Pyper.

[26][27] In 2010, the Webby Awards recognised Greentech Media as an Honoree of its 'Websites and Mobile Sites Sustainability & Environment' category.

[28] In 2021, the founder and CEO of CleanTechnica, Scott Cooney, said Greentech Media was "seen as one of the top cleantech sites globally for the last decade plus".