Haerr founded the company in 1982, after having moved from his hometown of La Jolla to Salt Lake City in 1981.

After moving to Salt Lake City, he consulted for various firms writing custom software.

In 1994, Haerr started building a land banking development business using the profits from Century Software.

[2] This system, because of its small size and free cost, enabled many others to build their own applications in the emerging PDA and mobile marketplace.

In December 2008, Haerr joined the cast of the FOX reality series Secret Millionaire in Las Vegas, where he gave away $150,000 of his own money to deserving people and organizations, including extreme wheelchair athlete Aaron Fotheringham.