The music label was founded in 1997 by Eric Y. Lapointe and Alex Megelas who met at Bishop's University's radio station CJMQ-FM.
[1] The label was officially announced as Grenadine Records as of March 1999 along with its first CD release Syrup & Gasoline Vol.1 which was a compilation of bands from across Canada.
The label's tagline of "Timeless Pop Attitude" reflected the label's interest in a variety of pop music with sometimes earlier influences.
[2] As part of its commitment to a range of musical expressions, the label released albums in both English and French.
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