In 1879, the maître parfumeur Paul Grenouille changed his family name into ‘Grenoville’ when he founded his perfume house at 64, rue Rodier in Paris.
[4] The Grenoville house was awarded a silver medal at the International Exhibition of Modern Decorative and Industrial Arts in 1925.
The report on French perfumery at the Exhibition indicated that Grenoville’s perfumes had "gained the favour of elegant women".
[5] The Grenoville house developed in the interwar years and branched out in Brussels, New York, London, and Milan.
This perfume house also sold beauty products, including a lipstick line called "Sûre d’Elle" (self-confident),[7] and a range of face powders called "Neo Derma" that offered sun and cold protection,[8] as well as balms, talc, brillantine, and shampoos.