One of their first clients was Hasbro, which employed their services for coming up with advertising campaigns for several of their toy lines such as G.I.
[1][2][3] In 1994, Griffin-Bacal was bought by DDB Worldwide, but Hasbro ceased employing their services in 2000.
[4] This resulted in Griffin-Bacal laying off two thirds of staff.
[5] Following these events and the retirement of Tom Griffin and Joe Bacal, DDB's parent company Omnicom decided to merge Griffin-Bacal with Moss/Dragoti in 2001.
[6] Griffin-Bacal's co-founder Joe Bacal died in Manhattan, New York City, on October 24, 2019.