Piano Red had its first hit but Mickey & Sylvia was its first big seller.
The label also recorded King Curtis, Arthur Crudup, Brook Benton and George Benson.
Following Mickey & Sylvia's big hit "Love Is Strange" in 1957, Groove was deactivated and its remaining artists switched over to RCA's Vik subsidiary.
[2] In 1961, Groove was revived as a budget singles label with more of a country music bent, and some pop and R&B acts.
[4] Artists who recorded for the later incarnation of Groove included Anthony Swete,[5] Sonny James, Justin Tubb, Marty Paich, Johnny Nash, Jack Scott, Johnnie Ray, Skip Battin, and Charlie Rich.