Usually, the project developer organizes groundbreaking ceremonies to attract clients and reflect positive impacts on the community, customers/clients, and employees.

To create a lasting impression of the company and the ceremony, some common supplies, including shovels, hard hats, etc., are given to participants/attendees.

[3] Nowadays, real estate companies are trying different approaches to their groundbreaking ceremonies to stand out among their competitors and draw media attention.

Lowe Enterprises, a Los Angeles developer, hosted a "wall raising" in 1997 to draw attention to the start of their building project.

Another developer from Santa Monica hosted a "bottoming out" party to mark the completion of their parking garage's lowest level.