[2] According to the organization's annual report, since its founding in 2009, Groundswell's work has resulted in the procurement of more than 180 million kilowatt-hours of clean energy for nearly 4,000 families and small businesses and reduced greenhouse gas emissions equivalent to taking 27,500 cars off the road.

[3] Groundswell was founded in 2009 by a group of field organizers who had previously worked together on the 2008 Barack Obama Presidential Campaign.

[5] Groundswell chose Washington, D.C. as its hub because it is one of a small but growing number of places where residents are able to choose their energy suppliers.

[6] Since then, Groundswell has grown to serve the Mid Atlantic region including Georgia,[7] Maryland,[8] North Carolina,[9] New York and Illinois.

It is led by CEO Michelle Moore,[10] a social enterprise entrepreneur and former White House official who helped build the global sustainability movement.