It is widely recognized in the country for both the diversity of its products and for bringing to Brazil some of the greatest classics of both genres.

[1][2] Four engineering students from Polytechnic School of the University of São Paulo, Gerald Reiss, Roberto Schussel, Oded Grajew and Valdir Rovai, met in the 1960s, and after graduation they decided to join in their own business.

After considering several options, such as a clothing company and a brokerage, Reiss returned from Europe fascinated with the war strategy game Risk.

Seeing that almost none of the board games available in Brazil were national, practically all were imported, an opportunity arose.

In August 1972, in a garage in Mooca, in São Paulo, they founded Grow Jogo e Brinquedos, named after the combination of the initials of the four founders – Gerald, Roberto, Oded and Valdir, which for the sake of "sonority" its letter was replaced by W. After creating their version of the war game, called War, they manually built the boards and offered them to toy stores.