One of its hotels, Deseo, has been described as playing a crucial part in making the Playa del Carmen region of Mexico a hot spot for tourism.

[2] In 2011, the firm opened its first U.S. property, a hotel called Hôtel Americano in the Chelsea neighborhood of Manhattan in New York City.

[4] Grupo Habita's hotels have been described by observers as being excellent for younger travelers.

[2][3] The group operates the Robey Hotel in Chicago's Wicker Park that opened in 2017.

[5][6] In 2016 it also expressed an interest in opening a hotel in the Stockade District of Kingston, New York,[7] a historic Hudson Valley city north of New York City that is fast becoming a cultural hot spot, with a large local hipster culture, a strong arts community and a vibrant nightlife.