Since November 20 is the Día de la Revolución (Day of the Revolution), an obligatory public holiday in México, the unions refused, so Reforma was sold on the streets by journalists and celebrities as a protest against what they considered "a boycott".

Reforma changed the traditional distribution of newspapers with its independence from the unionized newsstands and printed media resellers.

Grupo Reforma's independent journalism drew the ire of the powerful Mexico City carrier union barely a year after it was born.

This syndicate controls distribution of all newspapers in the capital city and was traditionally used by the political system to bring down any paper that was deemed unacceptable.

The support of the readers was incredible: intellectuals, artists and regular folks joined Reforma's personnel in the process of creating this channel.

Dozens of people took to the streets to sell the paper, despite the verbal and even physical violence of the carrier union.

Currently, Reforma is distributed independently to the homes of 85,000 subscribers, to supermarkets and other retail outlets and to readers in Mexico city's streets.

The boards are revamped each year, but a couple of members are chosen to stay on to deal with any unfinished work in progress.

The journalism model of Grupo Reforma has drawn many attacks, both verbal and physical, from politicians and other powerful groups whose interests have been affected by the stories during its 85-year tenure.