It is part of the municipality of Saanen and is known as a major ski resort and a popular destination amongst high society and the international jet set.

After World War II, many of the large hotels remained closed, but they were replaced with a number of smaller non-hotel accommodation (chalets, apartment houses, residences).

This car-free promenade enhances the village’s tranquil atmosphere, allowing visitors to leisurely explore its traditional wooden chalets and upscale boutiques without vehicular interruptions.

[7] Designer labels including Louis Vuitton, Hermès, Chopard, Brunello Cucinelli (company), Prada, Moncler, Ralph Lauren, and Cartier all have stores in Gstaad, while many smaller boutiques stock labels such as Chloe, Dolce & Gabbana, Tod’s, Burberry, Dior, Oscar de la Renta, and Marc Jacobs.

Long known for its walking and hiking trails of varying degrees of difficulty, the mountain air and ambiance attract guests year-round from around the world.

[citation needed] Glacier 3000 is a major attraction, offering guaranteed snow from December to March and unique high-altitude experiences, including the world’s first summit-to-summit suspension footbridge with views of the Matterhorn and Mont Blanc.

[9] Famous regular visitors to Gstaad have included Madonna, Charles III and Princess Diana, former UN Secretary-General Kofi Annan, haute couture designer Valentino Garavani, writer William F. Buckley, Jr.,[10] and various members of the Cavendish family.

In July 2019, the Arc En Ciel came under fire for discrimination and later apologized after issuing a notice of rules directly addressed to its Indian guests.