The United Kingdom was at this time engaged in World War II and much of the money raised was used to help those in the Armed Forces.
Money was to be raised directly from the members, each being asked to contribute half a day's salary or income.
Younger members raised money by doing odd jobs, such as gardening and child care.
At the end of the designated week £46217 had been raised and money continued to be added to the fund.
Money raised in Guide Gift Week finally bought: The British Film Institute holds footage of the presentations of many of these items.