They follow Makkathaayam traditions and the after death pollution time(pula)-the defilement period- for family members is 10 days.
Married female members were earlier addressed as "Akathaal" (in short as "Thaal")− means the person who spends their life inside the house- and with time, the suffix transformed to "Ammal" and later to Amma and Gupta.
There are some details available about the origin of this community – in 'KOTTICHEZHUNNALLATH' (The first programme used to be conducted by Samoothiri (Zamorin) kings after swearing on ceremony of each Eralppad- second in command − to establish their control over the region.
However, the intelligent teenage daughter of the minister succeeded in finding a solution for the challenge and made the necklace with the help of some ants by using a thread soaked in ghee.
Due to this the entire Vaishya population in the desam, consisting of around 7200 families from many sections had to travel away from chola-desam and were segregated in groups.
After finding the golden powder inside the pot, Zamorin appraised their cleverness but to check their integrity, he asked them to come again the next day.
To test them, Zamorin made the place where they sit dirty by covering it in mud but they again sat there by spreading a cloth on the muddy floor.
Impressed by their intelligence and straightforwardness, Samoothiri gave permission to build 'nagarams' (at places they liked) and sent pathinaayirathil nair – The chieftain who can arrange that much warriors on demand by zamorin – along with them and asked them to meet the king after construction of their Kuladevatha temples.
[5] The name Guptan was assigned to this group belonging to valluvanad region, by Zamorin(being vaishya and part of "Thraivarnnikam" ) through Punnasseri Nambi Neelakanta Sharma (earlier addressed as Moothan (Moothavan meaning elder) and sometimes as Ezhssan(Ezhuthachan), Menon (Melavan – a position in village), Andaar (Andavan), etc.).
Panamkurussi( Chethallur ), Vayillyamkunnu( Kadampazhippuram) and Thiruruvaraykkal ( Thiruvazhiyode ) situated in erstwhile valluvanad area of the Palakkad District.
[6] A story related to Samoothiri( Zamorin ) about the power of Panamkurussy Bhagavathy on his way to Karimpuzha is still popular in Chethallur area.
Though there are slight differences in traditions and customs and the legend behind the origin of Guptans from these groups, marriages are taking place between them nowadays.
After the land reforms, the attraction of agriculture was in the downward trend and some have shifted to plantation field and later focused on education, business and service sectors.
Today's generations are more focused on professional education and many have excelled in the fields of Engineering, Medical Science, Robotics, Space Technology, Computer Software, etc.
Other than the normal Hindu festivals like Onam, Vishu& Thiruvathira, another special festival related to Onam, 'POTTA THIRUVONAM' (on the day of Thiruvonam star coming in the Malayalam month of 'thulam') used to be celebrated in olden days mainly for showing the sister's affection to their brothers – similar to the concept of Rakhi of North India.
After horoscope matching, on the day of "Ashtamangalyam", a "Thamboola Prasnam" – astrological prediction based on Beettle leaves and Deepam (oil lamp) – will be conducted as a ritual and results of the "Prasna" will be interpreted to all relatives assembled there.
Some part of the collected bones are taken to Thirunelli, Thirunavaya, Thiruvilwamala or to a nearby similar place for ‘Nimanjanam’ on eleventh day or after a year.
Vayillyamkunnu was one of the major cultural centers in south malabar during pre-independence era due to the excellence of many Sanskrit scholars in the area.