It was a bi-monthly popular science magazine published in DRM-free ePub, Adobe PDF and kindle formats.
[2][3] Guru Magazine was designed to be read on tablet devices, smartphones and eReaders[4] to reduce publishing costs .
[2] Dubbed a 'science lifestyle' periodical,[3][6] it was founded by Dr Stuart Farrimond, communications professional Ben Veal and graphic designer Sarah Joy in Trowbridge, UK.
Regular contributors are termed 'Gurus' and include South African broadcaster Daryl Illbury, Canadian personal trainer Matt Linsdell and Detroit-based Dr Kim Lacey.
[2] Founder Dr Stuart Farrimond trained as a medical doctor before being diagnosed with a malignant brain tumour in 2008.