Guruvayur IPA: [guɾuʋɐːjuːr]) is a municipal temple town in Thrissur district, of Kerala State in India.

Accordingly, the idol of Krishna is believed to have been brought by the wind deity Vayu and Sage Brihaspati and was placed in Guruvayur.

[1] Guruvayur Township was formed on 26 January 1962 with four electoral wards with an area of 6.49 square kilometres (2.51 sq mi).

After the morning seeveli, on Ekadashi there is a grand elephant procession to the Parthasarathi temple since it is regarded as Geethopadesam Day also.

[citation needed] Chembai Sangeetholsavam is an annual Carnatic music festival held in Guruvayur by the Guruvayur Devaswom as a kind of homage to Chembai Vaidyanatha Bhagavatar, one of the titans of Carnatic Classical Music.

[citation needed] The Guruvayur Devaswom decided to take charge after his death in 1974, and renamed it as Chembai Sangeetholsavam in his memory.

The idol installed here represents a form of the deity Vishnu bearing four arms carrying the conch Panchajanya, the discus Sudarshana Chakra, the mace Kaumodaki, and the lotus.

Adorned with a tulasi garland, the idol represents Vishnu as revealed to Vasudeva and Devaki at the time of his incarnation of Krishna.