Gustavo Rodríguez (May 27, 1958 – April 11, 2020) was a Mexican publicist, comedian, actor, screenwriter, producer, TV director, gamer, and video game journalist.

[5] [6] He later bought an Intellivision and got fond of Burgertime and Night Stalker,[5] and started to exchange games with a friend and future business partner, José Sierra.

In 1988 Rodríguez bought a Nintendo Entertainment System with Super Mario Bros., Duck Hunt and Legend of Zelda, the latter being his main and first approach to the games of this company.

[6] Before studying publicity, Rodríguez consumed marijuana for the first and last time but he decided not to do it again because he preferred to be certain that the ideas he later had for advertising were due to his own creativity and not the substance.

[5] Since the target audience was very specific for the time, Rodríguez and Sierra chose to launch a brochure dedicated to Nintendo products and videogames in general,[9] distributed for free and issued weekly (which was later changed to every fortnight).

In news media, Rodríguez collaborated with the humor section of the newscast «Primero Noticias» (2004–2016), along with Mexican journalist Carlos Loret de Mola.

[2] In the 2010s he collaborated in the adaptation of the Spanish television comedy "Aquí no hay quien viva" to the Mexican sitcom "Vecinos" (Literal translation: "Neighbors").

[16] Despite some improvement, Rodríguez died in the company of his family at the age of 61 after an allergic reaction to treatment worsened his condition on April 10, 2020.

He also announced that the family took the decision to auction some of Rodríguez's significant personal belongings and donate the proceeds to a foundation dedicated to fighting mesothelioma.

[16] Rodríguez included Chevy Chase and Leslie Nielsen among his influences in comedy, the latter for his surreal humour in the movies Airplane!