[3] He joined the Royal Canadian Air Force as a navigator[2] during the Second World War and after he was demobbed, he worked in insurance and jewellery sales.
[1] After learning about the costume jewllery business from a friend he had known since childhood, Hy Mendelson who had bought the Canadian franchise to manufacture Jay Kel and Jay Flex in Canada,[2] in 1949,[4] he began Sherman & Company Ltd. in Outremont,[4] a borough of Montreal.
When it started, the company had only one employee, a Ukrainian, Dmytro ("Jimmy")[2] Kurica was jewellery maker who had left Jay Kel with Sherman.
[5] By the 1950s, Sherman had established himself as Canada’s costume jeweler, and his work was starting to appear on runways in Paris and New York.
[2] Sherman's jewellery praised today for its artistic use of colour, sense of movement, three-dimensional effect and the resulting sophistication and elegance.