He is considered an ambassador for the game, not only in his home province of Quebec but across Canada which he crosses every year as part of his "Guy Hemmings Rockin' the House Tour".

In his tour he conducts "junior clinics at local curling clubs, visits elementary and high schools, visits the sick kids' wings at area hospitals and will host media scrums and is the keynote speaker at receptions at local curling clubs.

The following year, Hemmings made it to the finals again but lost to Manitoba, skipped by Jeff Stoughton.

In the 1999 semi-final, Hemmings won the game with a last-shot draw to the back of the button vs Gerald Shymko, which was the shot of the week.

In the year 2000 he was hired by the Canadian Curling Association at an annual stipend of $50000 to be their goodwill ambassador.