After his car is stolen, he desperately seeks help from various sources, including gangsters, the traffic police, and the local precinct, but instead of assistance, he finds himself fleeced for money by everyone involved, with no real effort made to recover his vehicle.

Meanwhile, Petya unexpectedly receives a promotion at work when the factory's foreign owner appoints him as the head of a new advertising project.

As Petya continues his search for the stolen car, he ultimately discovers it himself, but it is in a completely wrecked condition.

To clear his name, Petya reluctantly agrees to provide information on the gangsters he had previously consulted for help.

The chaos surrounding the stolen car prevents Petya from focusing on his job, and as he grapples with mounting pressure, he finally confesses to the factory owner that the dream of creating the perfect commercial is unattainable.