is a non-profit organization dedicated to preventing hearing loss, mainly from loud rock music.
The initial funding for the organization's formation was provided by guitarist and songwriter for The Who, Pete Townshend, who also developed tinnitus as a result of loud volumes at Who concerts, and a particular incident during a live performance of My Generation, when drummer Keith Moon set off some explosives inside his drum kit right next to Townshend.
[2] Kathy Peck is a musician and was the bass player and singer for the San Francisco punk rock band The Contractions.
[3] Peck's work is focused on educating and improving the quality of life for people with hearing loss or tinnitus.
[4] In March 2013, the Mayor of New York City Michael Bloomberg launched a campaign for hearing protection and preservation aimed at teenagers and young adults listening to loud music on MP3 players and earbuds, Peck showed support for the campaign and made reference to the fact that hearing damage or deafness is something that can happen at a young age, a loud blast or overexposure of loud sounds and/or music are contributing factors and prevention through hearing protection is the best way to avoid permanent ear damage.