[4] Under the terms of the voluntary liquidation, Holden & Frost continued to operate from the premises at 100 Grenfell Street, which was later purchased by Harris, Scarfe & Co.[5] In 1899, with the advent of the Boer War, there arose a sudden demand for saddles, harness, leggings, Sam Browne belts and so on.
Holden & Frost were quick to purchase new machinery and rent additional premises in Norwood, and their business thrived.
He foresaw the decline in horse transport, and seeing a future for the company in motor vehicles, encouraged his father to visit the United States to observe automobile manufacturing.
This left an opening for motor body builders to supply new cars to their wealthy clients, and Holden & Frost, though slow to seize the opportunity, made the most of it.
[8] Around August 1917 Holden & Frost began advertising for workers for their motor body building department at Grenfell Street, and took over the business of Fred.
He was president of the South Australian Baptist Union for 21 years[18] He was councillor with the Town of Norwood and Kensington from 1902, mayor 1904 to 1908 and alderman 1909 to 1912.
A. Simpson CMG, president of the Royal Geographical Society of Australasia listed him among South Australia's ten greatest citizens.