[3] He resigned from Utah in 1991 to accept a full professorship and leadership responsibilities for a newly formed speech and communication studies area at Clemson University (1991–1995).
He served as a co-principal investigator (with Steve Corman, as principal investigator), of a grant from the Office of Naval Research of $2,588,162 (2009–2012) “Identifying Terrorist Narratives and Counter-Narratives: Embedding Story Analysts in Expeditionary Units”[6][7][8] A festschrift honoring his life and work, created and edited by his colleagues Sarah Amira de la Garza, Nick Trujillo, and Robert Krizek, was published by Innovative Inquiry in July 2012.
[6] In 2014, Andrew F. Herrmann and Kristen DiFate edited a special issue of Storytelling Self Society reflecting upon the work of Goodall and fellow communication scholar and ethnographer Nick Trujillo.
Goodall's writing style was greatly influenced by a generation of creative nonfiction/new journalism writers, including Norman Mailer, Gay Talese, Truman Capote, Tom Wolfe, and Joan Didion; by novelists Barry Hannah, Raymond Chandler, Kurt Vonnegut Jr., and Thomas Pynchon; and by the American poet Walt Whitman.
[citation needed] Goodall also cites Lee Gutkind’s creative nonfiction definition “the literature of reality” as a key to understanding his style.
These scholars include Robin Boylorn, Tony E. Adams, Andrew F. Herrmann, Amber Kinser, Robert Krizek, Ron Pelias, Caroline Joan S. Picart, Chris Poulos, Lisa Tillman, Nick Trujillo, and Jillian Tullis.