HAY (company)

[7] Mette spearheaded the HAY Mini Market, a "small-object bazaar that sells attractive versions of mundane items like dishcloths, nail clippers, and tape".

[2] Mini Markets soon popped up around the world, including at department stores Selfridges in London and Le Bon Marché in Paris, as well as the Tsutaya bookstore in Tokyo.

[11] Herman Miller and HAY worked together to localize production as well as open three stores in the United States—first in Portland, Oregon,[12] as well as Costa Mesa, California, and Chicago.

In the context of this strong performance and growth potential, in October 2019, Herman Miller purchased an additional 34% in equity for about $78 million, making it the majority owner.

Herman Miller's CEO Andi Owen observed that its partnership with HAY had helped it reach "a younger, more urban demographic".