HK Television Entertainment Company Limited (Chinese: 香港電視娛樂有限公司, or ViuTV) is a television service operator in Hong Kong, owned by Hong Kong billionaire Richard Li's PCCW.

It operates through its subsidiary PCCW Media, which also owns the IPTV platform Now TV and runs the OTT service Viu.

HKTVE applied for an over-the-air license for PCCW Limited, which was formally approved by the Hong Kong government on 1 April 2015, coinciding with the announcement that ATV's over-the-air license would be revoked on 31 March 2016.

The license was issued for a 12-year term, subject to a mid-term review in 2021.

[1][3] All of the artists below were managed by their subsidiary MakerVille [zh], which has also evolved into a TV and movie production company.