Sun Mobile

[3]: 11 [non-primary source needed] During the period of dormant, the brand was operated by sister company of New World Mobility Limited.

New World PCS was also the licence holder of personal communication services since 1996.

[5] New World PCS became a public company indirectly, via a backdoor listing.

[6][non-primary source needed][7][non-primary source needed] In March 2006, New World PCS Limited merged with Hong Kong CSL Limited to form a new intermediate holding company called CSL New World Mobility,[8][non-primary source needed] whose shareholders are Australian telecommunications company Telstra (76.4%)[citation needed] and New World Mobile Holdings (23.6%).

[9][non-primary source needed][10][non-primary source needed] The rest of the stake of New World Mobility Limited, was acquired by Telecom Digital [zh] also in 2008;[3]: 11 [non-primary source needed] the latter was a mobile virtual network operator of brands such as "Rabbit", which bought the network usage from other companies.

SUN Mobile store in Choi Yuen Estate .